AI Hack Inc. (Head Office: Minato-ku, Tokyo; CEO: Daisuke Nakamichi; hereinafter “AI Hack”), a provider of AIO (AI Optimization) analytics tools in the generative AI domain, has strengthened its business partnership with COLOR ADS Inc. (Head Office: Tokyo; CEO: Daisuke Ishikawa; hereinafter “COLOR ADS”), an affiliate service provider (ASP). Together, the two companies are launching a new affiliate-media solution designed to directly connect AI search results with measurable marketing outcomes for businesses.
Background
Generative AI search tools such as Google’s AI Overview and ChatGPT are rapidly shifting from being a place where users “look for information” to a place where they “compare, evaluate, and make decisions.” In prompts closely tied to purchasing behavior such as “What do you recommend?” or “Compare these for me”, the content of AI-generated answers is increasingly shaping users’ first impressions and becoming a decisive factor in marketing outcomes.
According to analysis conducted by both companies, many of these AI-generated answers primarily cite “affiliate media,” which are rich in user-oriented reviews and comparison articles.
This reality presents two key implications for companies.
- Opportunity: If companies can get AI systems to reference the strengths and advantages of their services in a positive way, AI-generated responses could deliver a marketing impact even stronger than traditional SEO or advertising efforts.
- Challenge: If companies cannot control the sources AI draws from, they risk losing opportunities, as competitors may be featured more prominently in AI responses and the appeal of their own offerings may not be fully communicated.
To achieve maximum impact in this emerging marketing domain, companies need three essential capabilities: analytical technologies that make AI behavior visible, the ability to directly influence affiliate media as the primary sources AI relies on, and a framework to manage these efforts on an ongoing basis.
New solution provided by this partnership: One-stop Strategic management of AIO media
Through this partnership, we will combine the AIO visualization technology—specifically the AIO Score—from AI Hack’s analytics platform “AI Hack” with COLOR ADS’ media relationships and execution capabilities. This integration allows us to provide a one-stop solution for strategically managing AI-generated content.
- AIO Analysis
Identifying priority cited media
Using the AIO analysis tool AI Hack, AI-generated responses are analyzed for marketing-critical prompts such as “What do you recommend for X?” or “Which X is easiest for beginners? Please compare.” This analysis visualizes both the company’s and competitors’ Priority Scores and Positive Scores, identifying the affiliate media that AI particularly emphasizes and is most likely to cite.
- AIO Strategic Placement
Deployment of new content likely to be cited by AI
Using the COLOR ADS media network, new article content optimized from an AIO perspective (designed to be easily cited by AI as highlighting the company’s strengths) is published on the high-value media, as well as other high-quality media frequently referenced by AI, identified in 1 above.
- Content Optimization
Adjustments to content on existing cited media
For partner media already cited by AI through COLOR ADS, content is optimized based on AI Hack analysis data (such as domain citation scores) by requesting updates through COLOR ADS (for example: updating service information, adding positive elements, or refining comparison criteria).
- AIO Management
ASP management and reporting from an AIO perspective
In addition to traditional “conversion performance,” COLOR ADS evaluates and manages partner media using a new metric called AIO Contribution, which measures citation in AI responses and contribution to Priority Score improvement. AI Hack visualizes changes in AIO Scores after implementation and supports the full PDCA cycle from analysis to execution, management, and improvement in a one-stop solution.
Future Outlook
Both companies plan to jointly offer this solution to advertisers (clients) while also exploring the development of an integrated reporting function linking the AIO Scores (such as Priority Scores and Domain Citation Scores) visualized by AI Hack, with affiliate performance data (including conversion data) held by COLOR ADS. This will enable visualization of how optimization of AI-generated responses contributes to overall marketing outcomes, and aim to enhance the measurement of AIO effectiveness.
About COLOR ADS
COLOR ADS is a Tokyo-based affiliate service provider (ASP) that operates the platform CANVAS, and an AIO-focused optimization tool CANVAS+. Leveraging its extensive media network and execution capabilities, COLOR ADS supports companies in expanding high-quality affiliate content, improving visibility across key media channels, and maximizing marketing outcomes in a search environment increasingly shaped by AI.
About AI Hack
AI Hack, Inc. provides analytics-driven tools and services that remove barriers to generative AI adoption—helping clients accelerate digital transformation while mitigating privacy, copyright, and other compliance risks. The company specializes in AIO (AI Optimization), a structured framework for visualizing and optimizing AI search responses (also known as GEO or LLMO), enabling businesses to track AI behavior, improve brand alignment, and ensure accurate, ethical AI outputs.