AI Hack Inc. (Head Office: Minato-ku, Tokyo; President & CEO: Daisuke Nakamichi; hereinafter “AI Hack”) announces that ONE-AIO Lab*, operated by Hakuhodo DY ONE Inc. (Head Office: Minato-ku, Tokyo; Chairman & CEO: Yuzo Tanaka; President & CEO: Hiroto Kosaka; hereinafter “Hakuhodo DY ONE”) and for which AI Hack’s CEO, Daisuke Nakamichi, serves as Technical Advisor, has launched “ONE-AIO Lab for ECommerce”. As part of the Hakuhodo DY Group's cross-Group AI expert initiative HCAI Professionals, the service is designed to optimize the purchasing experience on generative AI platforms.
Background
In recent years, with the introduction of shopping features*1 on AI platforms, the concept of “Agentic Commerce,” in which AI proactively and autonomously supports the purchasing process, has gained increasing attention. As a result, generative AI is rapidly evolving from an information search tool into a platform that delivers purchasing experiences. As consumers can now discover products through conversations with AI and proceed directly to purchase, companies are facing the challenge of optimizing product visibility and purchase pathways within generative AI environments.
In response to these developments, ONE-AIO Lab has launched “ONE-AIO Lab for ECommerce,” building on its expertise in AI brand strategies and business growth support. This service combines the visualization capabilities of the AIO analytics tool “AI Hack,” provided by AI Hack, with Hakuhodo DY ONE’s expertise in AIO (AI Optimization). By structuring e-commerce product data in a format that is easily referenced by generative AI, the service optimizes the entire purchasing process, from information discovery and comparison to final purchase. Through ongoing analysis, strategy development, improvements, and monitoring, the service supports the systemization of processes that drive accurate product recommendations and purchase conversions.
Overview of “ONE-AIO Lab for ECommerce”
AI Shopping Experience Analysis
- Visualization of product recommendation status within generative AI platforms
- Assessment of brand product visibility in response to user prompts with purchase intent
- Comparative analysis of competing products and positioning evaluation
AI Optimization of Product Information
- Proposals for structuring product information in ways that increase the likelihood of selection by generative AI
- Recommendations to improve AI readability of e-commerce sites and product pages
Performance Measurement and PDCA Cycle
- Continuous monitoring utilizing “AI Hack”*2
- Quantitative evaluation through AI Shopping Scores (including priority level and sentiment assessment)
- Planning and execution support for improvement initiatives
Key Features of ONE-AIO Lab for ECommerce
End-to-End Optimization from Awareness to Purchase
Leveraging the expertise developed through the AIO initiatives, the service provides seamless support from information discovery to purchase decision-making. It supports a new customer journey driven by ongoing interaction with AI.
Advanced Analytics Infrastructure Powered by the AIO Tool “AI Hack”
By utilizing “AI Hack,” product recommendation performance across multiple generative AI platforms is quantitatively visualized using five proprietary AIO scores, enabling data-driven strategy development and execution.
Integrated Marketing Expertise of Hakuhodo DY ONE
Drawing on Hakuhodo DY ONE’s extensive experience and expertise in digital marketing, e-commerce marketing, and brand strategy, the service delivers a comprehensive approach to designing new purchasing experiences in the AI era.
Future Outlook
Moving forward, AI Hack will continue to advance the development of cutting-edge solutions through “ONE-AIO Lab,” keeping pace with rapid developments in generative AI and market shifts to help companies strengthen their competitiveness in the AI era.
*“ONE-AIO Lab” is an AIO (AI Optimization) research and development organization dedicated to designing brand strategies for AI search and driving business growth. The Lab leads initiatives in brand visibility analysis, evaluation of AI-generated responses, development and performance validation of information strategies, and research into search algorithms. By delivering advanced, data-driven solutions, it enables companies to optimize their information strategies, strengthen brand value, and achieve sustainable growth in the AI era.
Reference: https://ai-hack.co.jp/news/1uyXKV2o
*1 Shopping features: Capabilities that enable generative AI to interpret users’ purchase intent through dialogue, deliver personalized product information, conduct comparisons and recommendations, and guide users seamlessly toward transaction, thereby optimizing the end-to-end purchasing experience.
*2 “AI Hack”: An AIO tool developed by AI Hack Inc. that provides advanced visibility into brand presence within AI search environments and empowers companies to execute information strategies optimized for generative AI platforms.
About AI Hack
AI Hack, Inc. provides analytics-driven tools and services that remove barriers to generative AI adoption—helping clients accelerate digital transformation while mitigating privacy, copyright, and other compliance risks. The company specializes in AIO (AI Optimization), a structured framework for visualizing and optimizing AI search responses (also known as GEO or LLMO), enabling businesses to track AI behavior, improve brand alignment, and ensure accurate, ethical AI outputs.