Ozma PR has joined “ONE-AIO Lab,” an AI search-focused research project where AI Hack’s CEO, Daisuke Nakamichi, serves as a technical advisor

~Joint research on AI search information retrieval, driving the development and provision of AIO services with a PR perspective~

AI Hack Inc. (Headquarters: Minato-ku, Tokyo; CEO: Daisuke Nakamichi; hereinafter “AI Hack”) announces that Ozma PR Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Toshihiro Nakao; hereinafter “Ozma PR”) has entered into a strategic partnership in the AIO (AI Optimization) domain with “ONE-AIO Lab,” an AI search-focused research project led by Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroaki Kitazume). In this research project AI Hack’s CEO, Daisuke Nakamichi, serves as a technical advisor.

From its position as technical advisor, AI Hack will support both companies in their joint efforts to deepen their knowledge of the information-referencing mechanisms and output tendencies of generative AI—conducted as part of the Hakuhodo DY Group's cross-Group AI expert initiative HCAI Professionals. At the same time, AI Hack will drive the development and provision of AIO services that incorporate a PR perspective, contributing to the establishment of "a new standard for the AI search era" in corporate PR and marketing activities.

Background

As AI-powered search experiences (AI search) rapidly become more widespread, the importance of AIO (AI Optimization), which focuses on optimizing how information about companies and brands is interpreted, referenced, and presented by AI to consumers, is increasing. In the AI search era, in order for companies to build appropriate brand recognition, it is becoming more important than ever not only to implement technical search measures such as traditional SEO, but also to structure information in ways that are easily referenced by AI, as well as to design the reliability and social value of the information itself. From this perspective, incorporating a PR (public relations) viewpoint focused on building relationships with consumers and society has become essential in corporate communications.

Against this backdrop, Hakuhodo DY ONE Inc., which leads the digital domain within the Hakuhodo DY Group, and Ozma PR Inc., which has extensive experience and expertise in PR, have initiated a collaboration based on “ONE-AIO Lab.” In this initiative, AI Hack, leveraging its expertise in AIO and technology, will support both companies in advancing AIO from both academic and practical perspectives.

Key Areas of Collaboration within “ONE-AIO Lab”

• Sharing knowledge on generative AI and identifying market needs

  -Based on the extensive PR (public relations) expertise cultivated by Ozma PR, perspectives on social trends, social issues, and changes in consumer awareness will be shared with ONE-AIO Lab.

  -Research findings and studies accumulated both in Japan and internationally on information retrieval mechanisms and output tendencies of generative AI will be collected, organized, and analyzed to explore the ideal approach to AIO for companies and to identify market needs.

• Verification and visualization of generative AI information retrieval mechanisms and output tendencies

  -Empirical studies will be conducted to examine what types of information generative AI prioritizes and what logic and tendencies it follows when generating responses.

  -In addition to academic analysis, research will also be carried out on how AI-generated responses influence consumer awareness and behavioral change, in order to clarify implications for corporate brand communication in the AI search era.

• Development and external communication of AIO evaluation metrics (KPIs)

  -Based on insights gained through a series of research and verification activities, AIO evaluation metrics (KPIs) will be jointly developed to assess the effectiveness of corporate AIO initiatives.

  -The results of these efforts will be actively communicated through jointly published research reports, academic conference presentations, and papers, contributing to the social implementation of AIO knowledge and the overall advancement of the field.

The three organizations will continue to monitor changes in consumer information-gathering behavior and brand perception driven by the rapid adoption of generative AI. Through this collaboration, they will research and implement new approaches to information dissemination and brand communication in the AI search era, contributing to the advancement of corporate communications and marketing activities.

※“ONE-AIO Lab” is a research and development organization specializing in AIO (AI Optimization), focused on designing brand strategies for AI search and supporting business growth. It promotes initiatives such as the visualization of brand information, evaluation of AI-generated responses, development and validation of information dissemination strategies, and research on search algorithms. By developing and providing more advanced solutions to help companies design optimal information strategies, the lab contributes to enhancing brand value and achieving sustainable growth in the AI era.
Reference: Our press release
https://ai-hack.co.jp/news/1uyXKV2o

About AI Hack

AI Hack, Inc. provides analytics-driven tools and services that remove barriers to generative AI adoption—helping clients accelerate digital transformation while mitigating privacy, copyright, and other compliance risks. The company specializes in AIO (AI Optimization), a structured framework for visualizing and optimizing AI search responses (also known as GEO or LLMO), enabling businesses to track AI behavior, improve brand alignment, and ensure accurate, ethical AI outputs.