AI Hack Inc. (Head Office: Minato-ku, Tokyo; CEO: Daisuke Nakamichi; hereinafter “AI Hack”) has launched a new service to support the development of next-generation conversational websites — “NLWeb (Natural Language Web)”, enabling natural language access by both generative AI and AI assistants. With this service, traditional websites can be transformed into conversational platforms accessible to both humans and AI, paving the way for a new web environment where seamless information exchange between humans and AI becomes possible.
Background
In recent years, the rapid adoption of generative AI and AI assistants such as ChatGPT and Gemini, has begun to shift traditional search behavior to conversational interactions with AI. As a result, there is a growing need for AI to accurately access and utilize up-to-date information from websites.
Additionally, users themselves are becoming increasingly accustomed to conversational search using natural language. This shift is creating a need to move away from traditional web experiences centered around forms and keyword searches, toward more intuitive and dialogue-based interactions.
In response to these trends, on May 19, 2025, Microsoft announced a new vision for the next-generation web: the "NLWeb (Natural Language Web)." NLWeb refers to an infrastructure that allows both humans and AI to access, interact with, and operate websites using natural language. This initiative is drawing global attention as a groundbreaking development with the potential to fundamentally reshape the future of the web.
Reference: Microsoft「Introducing NLWeb: Bringing conversational interfaces directly to the web」
AI Hack has launched a new service to support the development of “NLWeb” — websites designed to enable natural language access for both humans and AI — in a response to the changing demands of the generative AI era.
Overview of NLWeb Development Support Service
This service supports the transformation of existing corporate websites into conversational websites (NLWeb) that are compatible with AI search and direct access by AI assistants.
Seamless integration with external AI models such as ChatGPT through the use of MCP (Model Context Protocol), enabling high-precision and smooth interaction
※ MCP is a technical specification that allows generative AI agents to appropriately interface with and operate external digital services, such as websites.
Large-scale website redevelopment is unnecessary — existing data formats like Schema.org and RSS can be utilized.
By utilizing a vector database, users can interact with websites through natural language, and AI can safely and accurately reference website information.
With this service, websites evolve from mere information sources into interactive platforms that support both AI and human users.
Future Outlook
Going forward, this service will expand its capabilities to enable external AI assistants to directly perform actions on websites — such as making reservations, purchases, or inquiries. It is also designed with scalability in mind, ensuring compatibility with future AI models without the need for additional development, thereby providing businesses with a flexible and sustainable approach to AI integration.
For details and inquiries, please visit the following service page.
https://ai-hack.co.jp/nlweb
About AI Hack
AI Hack, Inc. provides analytics-driven tools and services that remove barriers to generative AI adoption—helping clients accelerate digital transformation while mitigating privacy, copyright, and other compliance risks. The company specializes in AIO (AI Optimization), a structured framework for visualizing and optimizing AI search responses (also known as GEO or LLMO), enabling businesses to track AI behavior, improve brand alignment, and ensure accurate, ethical AI outputs.